M2B WORLD INC. ESTABLISHES US-BASED SERVER FARM TO SUPPORT AND EXPAND BROADBAND CHANNELS SERVING US AND INTERNATIONAL MARKETS
San Jose, CA-Based Server Farm Will Host On-Demand Travel, Shopping and IPTV Entertainment Channels; Will Ensure Quality and Streamlined Delivery of Content for Expanding Consumer Base

Hollywood CA/ Singapore, January 23, 2006 – M2B World Inc., a US-based subsidiary of Amaru, Inc. (AMRU), announced today that it has developed a second server site to support its broadband entertainment on-demand channels. The additional server farm, based in San Jose, CA, will operate in tandem with the hub in Singapore and will primarily support broadband channel offerings for US and international markets, while increasing the company’s capacity to add feature-rich content and allow for expanded viewership without sacrificing the quality of the delivery.

The San Jose server farm will now host all sites accessed by both international and US-based viewers. These include:

www.HighFashion7.com – featuring top designers, models and fashion lifestyle
www.DreamStage7.com – featuring glamour and fashion content from around the world
www.Wiz5.US – offering online, on-demand business and corporate learning
www.Shine8.com – featuring lifestyle, learning and leisure programming
www.Star78.com – offering diverse programming for family entertainment
www.Jump29.com – catering to young adult lifestyles
www.Chinios78.TV – featuring Chinese lifestyle and learning content
www.Dragon78.Tv – featuring Chinese entertainment programming

The new server location will additionally host the soon to be launched M2B World Travel site, combining streaming videos of travel-related content and online travel booking; the IPTV cache of content set to be launched by M2B in 2006; and the content management system for in-store video and advertising services expected to be made available in the second quarter of 2006.

The additional server farm allows the company to add newly developed applications while simultaneously increasing its US customer base without sacrificing the high bitrates and quality of streaming that the company currently delivers. The dual points of origination are designed to ensure smooth delivery of content and provide an additional layer of reliability.

“The entertainment on-demand industry is poised to grow exponentially this year, as consumers are rapidly becoming accustomed to the option of programming that is immediately accessible,” said Colin Binny, CEO of Amaru Inc, parent company of M2B World Inc. “This additional US-based server farm is a result of our growth and is a reflection of M2B’s anticipation of this consumer demand. The US-based server farm allows us to maintain both the scope and quality level of our content delivery, prepares us for the product and content launches we expect this year and simultaneously expands our presence in the US.”

M2B World Inc. has secured the services of a third party hosting facility with specific expertise in maintaining the server farm, which in conjunction with the watchful eye of the Singapore-based technical team will ensure uninterrupted service and allow the company to focus on its core strength – acquiring and distributing entertainment content for on-demand delivery around the world.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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