AMARU INC. LAUNCHES BROADBAND CHANNEL SUBSCRIPTION DRIVE TARGETING 8 MILLION CHINESE CUSTOMERS
Subsidiary M2B World Pte. Ltd’s New “Theatres” Subscription Program Attracts Nearly 10,000 Customers Within First Two Weeks; Develops Viewer Base For Global Broadband TV Service Expected In June

SingaporeMarch 20, 2006 – Amaru Inc. (AMRU) and its subsidiary, M2B World Pte. Ltd. (M2B World), announced the launch and immediate initial success of a new subscription program with current partner, The Happy Digital Network & Information Technology Co (“Happydigi”), a media company of China Telecom – the largest fixed-line telecommunications provider in China.

Initiated in March, the new “theatres” subscription program offers the 8 million current Happydigi subscribers the flexibility to access M2B video on-demand programming for periods of one, three and five days. Happydigi subscribers can allocate their paid online credits, also known as “dragon currency”, to purchase passes to view streaming entertainment channels provided by M2B World. The initial content offering includes over fifty Hollywood movies, leading international beauty pageants, the Jennifer Lopez model search and World’s Funniest Videos. In its first two weeks, nearly 10,000 Happydigi subscribers have already become customers of the program.

“The immediately positive response of broadband users in China to our Hollywood content offered through this flexible subscription program is a terrific lead-in to our Global Broadband TV service program which will be available worldwide in June,” said Liew Kim Siong, Vice President Corporate Communications. “We will ultimately stream 40 channels of on-demand entertainment and lifestyle content onto the TV screen, effectively expanding our reach beyond the computer and into the living room for not only our Chinese customers, but to viewers around the world.”

The Global Broadband TV service is unique in its offering by providing subscribers both rich content programming and video communications solutions, such as video conferencing, using a revolutionary set-top box. With over 57 million broadband subscribers expected by the end of 2006, China will be a key market for this service which provides a reliable channel for the distribution of Hollywood content into the region.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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