M2B WORLD INC. TO OFFER POPULAR AMERICAN FILM, TELEVISION, AND ANIMATED CLASSICS ON ITS GLOBAL BROADBAND TV CHANNELS
Programming Set To Include Mainstream Icons Such As “Superman,” “Betty Boop” And “The Lucy Show” Episodes Available On Demand; Will Be Available Through Online Channels And Soon-To-Be Launched Set-Top Box

Hollywood, CA & Singapore – April 11, 2006 – Amaru Inc. (AMRU) and its Hollywood-based subsidiary, M2B World Inc., have jointly announced that they will offer one of the largest libraries of classic Hollywood films and American cartoons available to viewers around the globe via their on-demand broadband channels. The announcement is the first in a series of content acquisition deals that the brand has signed in its goal to offer the most diverse and consumer appealing library of on-demand entertainment available via broadband.

Viewers will be able to watch extremely recognizable programs, featuring Hollywood royalty such as John Travolta, Anthony Hopkins, Shirley Temple and Charlie Chaplin over M2B’s expansive Global Broadband TV package. As M2B launches the Global Broadband TV platform later this year, the programming will be available via their wide range of channels offered on its cutting-edge Set-Top Box. M2B will host a comprehensive selection of the most watched cartoons and comedy in entertainment history – “Superman,” “Betty Boop,” “Popeye,” and “The Three Stooges”  - to name just a few of the immensely popular titles available in a continually growing on-demand library. Currently, this M2B classic library holds over 3,000 titles that span every interest, including Hollywood films, foreign films, horror, comedy and animation, which combined have the ability to hold appeal to every viewer around the world.

Presently, a selection of the content is available online over M2B’s high quality, well-mastered delivery platform through its worldwide broadband streaming sites Shine8 (www.shine8.com) and Jump29 (www.jump29.com).  Both sites, which have been continually growing over the last five years,  consist of multiple broadband streaming channels that are advertising based and are therefore offered at no cost to the viewer.

The acquired libraries are a reflection of the brand’s promise to deliver unique content and responds directly to consumer demand for Hollywood-based entertainment that fits within a mobile lifestyle. In an independent study recently conducted by Amaru Inc., nearly 60% of US-based respondents indicated that they were interested in the ability to access programming in the Classic/Previously Released Hollywood Titles genre via broadband. With this significant interest by viewers in mind, M2B has actively acquired the content to satisfy that need.

“Our position has always been that we will both listen to and anticipate what our viewers are seeking in their entertainment choices,” said Rebecca Binny, General Manager of M2B World Inc. “This lineup of content has been widely popular with viewers over the years. We believe that our audience will repeatedly be drawn back to our channels to once again enjoy and experience their all-time favorite programs from the past.”

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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