M2B WORLD INC. ANNOUNCES LINEUP FOR DESIGNER FASHION AND LIFESTYLE CHANNEL AVAILABLE VIA ITS GLOBAL BRAODBAND TV SERVICE
High Fashion 7 Will Feature Exclusive Content From Top Designers and Celebrity Interviews; Affiliated Broadband Web Channel Reached 1.4 Million Viewers In Initial Six Months

Hollywood, CA/Singapore – April 24, 2006 – US-based Amaru Inc.(AMRU) and its subsidiary, M2B World Inc., today announced the lineup of content to be available via its HighFashion7 Channel soon to be launched on its Global Broadband TV Service. The star-studded array of content will include interviews and features on celebrities and designers including Jennifer Lopez, Giorgio Armani, Christian Dior, Ralph Lauren, Anna Sui and Calvin Klein, and is expected to be one of the most popular in the 40-Channel service which is accessible through the company’s state-of-the-art Set-Top Box. It is a programming lineup that has already proven to be one that strongly resounds with viewers, as the affiliated M2B broadband channel HighFashion7 (www.highfashion7.com), which debuted online in fall of 2005, has already surpassed company expectations, having reached over 1.4 million viewers in the first six months with both the viewer base and programming library continually growing.

“We believe that this channel will be a draw for viewers not only for the content genre, but to our Global Broadband TV service as a whole,” said Rebecca Binny, General Manager of M2B World Inc. “We have and will continue to secure exclusive peeks at the world of high fashion, celebrities and glamour and will provide that to our viewers in a way that accommodates the demands of their time.”

Earlier this year, M2B conducted an independent market research study on the on-demand content and programming genres that would most interest American viewers. Fashion and lifestyle entertainment, consistent with the HighFashion7 lineup, interested nearly 50% of female respondents and was of interest to more than one third of the respondents overall. With the millions of global broadband users multiplying annually, M2B will effectively tap into this demand through their channels by providing entertainment that has a pre-existing, proven audience base.

HighFashion7, which will be offered both through the Global Broadband TV service and will continue to be available in an abbreviated library via the web, is an exclusive lifestyle channel that caters to a fashion and celebrity conscious viewer base worldwide. The Global Broadband TV channel, like its web counterpart, will be dedicated to bringing viewers the latest and most compelling fashion content from designers around the globe.  Content on the channel will be comprised of a list of fashion superstars including Zac Posen, Versace, and Gucci to name a few; with celebrity features on Tyra Banks, Cindy Crawford, Claudia Schiffer, Helena Christensen, and Karen Mulder. HighFashion7 offers coverage of international fashion runway shows from some of the most well-known clothing designers in the world, as well as a sophisticated array of fashion features, which will be available on-demand 24 hours a day, seven days a week.
 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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