AMARU INC. INKS DEAL WITH SONY PICTURES TELEVISION INTERNATIONAL FOR BROADBAND RIGHTS TO FILM DISTRIBUTION IN SINGAPORE

Hollywood, CA and SingaporeMay 16, 2006 - Amaru Inc. (AMRU), through its Hollywood-based company M2B World Inc., has announced that it has secured a multi-year deal with Sony Pictures Television International (SPTI) for video-on-demand rights on film titles from both Sony Pictures Entertainment and Metro-Goldwyn-Mayer for M2B viewers. The agreement marks a significant advance in content rights for Amaru.

The distribution deal, initiated at the National Association of Television Program Executives (NATPE) conference held in Las Vegas in January 2006, allows for first-run films to be available, on-demand, to subscribers of Amaru’s Global Broadband TV service (M2BTV), accessible through the company’s soon to be launched Set-Top Box. In addition, a selection of films will be available via pay-per-view on Dimension88 – a Singaporean premium movie channel offered at www.Dimension88.com that can be accessed via a broadband Internet connection.  This deal will give M2B viewers access to SPTI product in the window after local video release.

The deal reflects the rapidly developing interest by consumers worldwide in the at-home on-demand entertainment market. An independent study commissioned last month by the M2B brand on consumer attitudes towards broadband entertainment found that 72% of domestic respondents alone were interested in accessing first-run Hollywood films online. Through distinctive content and distribution agreements over the last few years, including this agreement with SPTI, the M2B brand has been a visionary leader at the forefront of the transforming entertainment market. The company has achieved its successive accomplishments by being proactive in meeting the demands of its international viewers – providing original and existing programming through technical solutions that specifically appeal to its continually broadening demographic.

“This agreement is a result of the unique synergy that traditional Hollywood entertainment companies are looking towards. It is essentially the melding of the highly recognizable content that viewers are looking for with easily accessible distribution vehicles, such as our broadband channels, that offer consumers the highest quality feeds in a way that fits within their limited schedules,” said Amaru Inc. CEO Colin Binny. “Our philosophy has always been to offer wide-ranging content as our viewing demographic continues to broaden – and partnering with Sony Pictures Television International is reflective of that intention. We look forward to working with SPTI, and expect that the addition of these titles will be extremely well-received by our viewers.”

“Sony Pictures Television International is thrilled to partner with Amaru to deliver compelling online entertainment to their viewers,” said Paul Littmann, SPTI’s vice president, pay television.  “Viewers worldwide have been receptive to VOD and we’re pleased to make our extensive library available to M2B viewers.”
 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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