M2B BECOMES A LEADING PROVIDER OF IPTV TO CHINA TELECOM’S NEW MEDIA SUBSIDIARY HAPPYDIGI

Deal Links Broadband TV To Over 8 Million Subscribers; M2B Largest Provider of Content to Leader in Chinese Telecommunications

Hollywood, CA/Singapore - June 28, 2005 – US-based Amaru Inc (AMRU)., under its leading brand  M2B, today announced an agreement between its Singapore-based subsidiary, M2B World Pte Ltd, and Chengdu Happy Digital Network & Information Technology Co, or “Happydigi”, the new media subsidiary of China Telecom. The five-year agreement, which provides for M2B to develop a Happydigi Movies Entertainment Platform Website, represents an important milestone for the company, reflecting its continued penetration of the rapidly expanding Chinese broadband entertainment market. China Telecom is the largest fixed-line telecommunications operator in the country.

Through M2B, Happydigi will gain access to an expansive range of Hollywood entertainment content via streaming broadband, which will be key to driving subscriber demand. In its initial phase, M2B World Pte Ltd will offer English content including movies, glamour, lifestyle, sitcoms, music and variety shows to the 8 million Happydigi subscribers, with a view to gaining access to China Telecom’s broadband subscriber base of 28.3 million customers.  Happydigi will launch a marketing campaign promoting M2B content availability to their subscribers over the next few months.

M2B has emerged as an early leader in penetrating the Chinese market as an entertainment content provider, offering a sophisticated and expansive online streaming library with programs ranging from entertainment and lifestyle to educational and gaming content. M2B has previously partnered with CITV, the sole distributor of China Central Television Station’s (CCTV) programs, to distribute Mandarin content via broadband outside of the People’s Republic of China. This latest agreement vastly expands M2B’s reach, as Happydigi’s parent company, China Telecom, currently operates in 21 Chinese provinces and owns over 70% of fixed infrastructure.

“We continue to focus aggressively on acquiring an expansive library of content and offering that to our members through the latest technological advances in broadband streaming,” said Colin Binny, President of M2B World Pte Ltd. “We are the single largest provider of content to Happydigi, meeting the surging need for on-demand home entertainment by Happydigi’s rapidly multiplying and increasingly savvy subscriber base.”

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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