AMARU INC. USA ANNOUNCES OPENING OF HOLLYWOOD OFFICES

Company Subsidiary M2BWorld Inc. Will Focus on US-Based Expansion and Strategic Entertainment Industry Partnerships to Drive Growth of Brand

Hollywood, CA/Singapore – August 15, 2005 – US-based Amaru Inc. today announced that it has opened offices for its subsidiary, M2B World Inc., in Hollywood, CA, located on the world-famous Sunset Strip in the heart of the entertainment industry. The offices will focus on growing the brand within the US and will be an integral component of an overall brand growth strategy that includes the continued completion of marketing, acquisition and distribution agreements with key Hollywood entertainment and fashion companies for the rights to a vast array of broadband streaming content.

M2B, the leading brand of Amaru and its subsidiaries including the newly launched M2B World Inc., is a leading provider of broadband streaming content that is available upon demand across a multitude of genres including lifestyle, fashion, movies and gaming. The company offers consumers around the world the ability to create an individualized entertainment experience at their fingertips, and is actively adding new channels to the expansive library of content currently available. M2B has already become a familiar name with the Asian consumer due to the wide range of content immediately available and the unique distribution deals the company has secured with major media companies in China, Japan and Singapore. With the opening of the US offices, M2B is now poised to become a familiar entertainment brand to the US consumer. 

“Developing a localized presence in Hollywood is an obvious choice for us as we continue to grow as a worldwide media company,” said Rebecca Binny, General Manager of M2B World Inc. “We are in the business of entertainment, and many of our agreements and negotiations are with entertainment companies in the Los Angeles area. We are excited about the launch and believe that the combination of our growth platform and our immediate proximity to our contacts will only increase the pace at which we are now able to grow the brand.”

Amaru subsidiaries currently unified under the M2B brand operate from offices in Singapore, Shanghai and Australia. In addition to the opening of the US offices, the company expects to open offices in Canada and the United Kingdom by the end of 2005.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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