M2B WORLD INC. LAUNCHES FASHION FOCUSED BROADBAND STREAMING CHANNEL

High Fashion 7 To Feature Content From Top Designers; Sponsor of Zac Posen Spring/Summer  2006 Show as the exclusive streaming destination

Hollywood, CA/Singapore – September 13, 2005 – US-based Amaru Inc. and its subsidiary, M2B World Inc., today announced the launch of HIGHFASHION7, an exclusive lifestyle channel that will cater to a high fashion savvy viewer base worldwide. HIGHFASHION7 will offer licensed coverage of international fashion runway shows from some of the most well-known clothing designers in the world, as well as a sophisticated array of fashion features, which will be available on-demand 24 hours a day, seven days a week.

HIGHFASHION7 is dedicated to bringing its viewers the latest and most compelling fashion content from designers around the globe.  Categories on the channel will include Top Designers, which offers content from a list of fashion superstars such as Giorgio Armani, Christian Dior, Ralph Lauren, Versace, and Gucci, to name a few; Top Supermodels, with features on Cindy Crawford, Claudia Schiffer, Helena Christensen, and Karen Mulder; Vintage Fashion, a look to the past with your favorite designers; Fashion Specials; Up Close and Personal; Fashion Feature of the Month; and a Fashion Webcast, providing in-depth coverage of an important current fashion event.

To celebrate the launch of the channel, HIGHFASHION7 has acquired the exclusive broadband streaming rights for the Zac Posen Spring/Summer 2006 Fashion Show that will take place on September 15th in New York.  As one of the hottest runway shows of the season, the Zac Posen Show will be featured as a HIGHFASHION7 exclusive Fashion Webcast.  In addition, HIGHFASHION7 will be included as one of the top sponsors for the Zac Posen runway show.

“HIGHFASHION7 is an important part of M2B’s vision to expand its entertainment content and provide our viewers with highly specialized programming that meets their personal tastes,” said Rebecca Binny, General Manager of M2B World Inc. “We have responded to consumer demand for an exclusive fashion destination and leveraged our strong relationships in the marketplace to acquire rights to the most compelling fashion material.  Our sponsorship and acquisition of licensing rights for the Zac Posen Spring/Summer 2006 Fashion Show is indicative of our commitment to create the most interesting and up-to-date material for our viewers.”

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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