Investment in Film Distributor Strengthens Company Position in US Markets As Leader In Broadband Media Entertainment

Hollywood, CA/Singapore – October 17, 2005 – US-based Amaru Inc. and its subsidiary, M2B World Inc., announced today that its partnership with Hollywood-based Indie Vision Films Inc. will include the co-production of content for TV and films, which supplements the earlier agreement securing content for distribution over M2B channels. The previous signing of the multi-year investment agreement provided M2B World Inc. with the worldwide rights to offer its viewers broadband access to titles spanning film categories including drama, horror, and comedy, as well as a range of foreign and independent films.

M2B World Inc. has acquired 20% of Indie Vision Films Inc., as well as the rights to offer advertisers access to M2B sites featuring the Indie Vision originating content. Hollywood Broadcasting Network (HBN), a new subsidiary of Indie Vision Films Inc., will be responsible for the deployment of the current and new co-produced content on various media platforms such as cable, TV and broadband as well as through the multiple M2B channels.  The partnership facilitates the expansion of the M2B brand as it continues to aggressively aggregate content and distributors across a variety of genres, securing its position as the leader in on-demand entertainment in both the United States and Asia.

“As a broadband media entertainment company, our goal is to consistently secure a wide range of the most relevant content possible,” said Rebecca Binny, General Manager of M2B World Inc. “Through our partnership with Indie Vision Films, we are able to deliver on our promise to our viewers – that we will offer entertainment that reflects and supports their lifestyle, and will offer it in a way that fits within the existing demands made upon their time.”

Indie Vision Films Inc. currently provides not only access to familiar and sought-after major motion pictures, but will additionally provide content from independently released films and small screen titles previously unavailable.

“We are extending our reach and appeal to US and international consumers by offering exclusive access to our rich library of titles, for viewing through the M2B broadband TV channels,” said Bobbie Stone, CEO of Indie Vision Films Inc.“The M2B viewer will be able to enjoy an even wider range of choice supplemented by the array of films that we have acquired the licensing rights to through our own exclusive partnerships.”

The multi-leveled agreement further expands the presence of M2B World Inc. in Hollywood as it launches the company into the production arena, effectively allowing the company to deliver original content to its viewers.

“This collaboration offers synergy that will benefit the consumer,” said Rebecca Binny. “The future of entertainment lies with the consumer shift to accessing content on-demand. With the portable and instantaneous access that broadband internet offers, we believe that we must provide the choice and convenience that the consumer will demand.” 

About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com

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