HIGHFASHION7 LAUNCHES EXCLUSIVE WEBCAST OF ZAC POSEN SPRING/SUMMER 2006 FASHION SHOW
Newly Launched Broadband Streaming Fashion Channel Reaches Nearly 100,000 Unique Users Worldwide in Initial Month; Asian Launch Event Held in Singapore Featuring World Renowned Designers

Hollywood, CA/Singapore –October 19, 2005 – Broadband streaming fashion channelHIGHFASHION7 (www.highfashion7.com), has launched a full webcast of the Zac Posen Spring/Summer 2006 Fashion show. This follows the September 2005 launch of the channel that coincided with its sponsorship of the Zac Posen Spring/Summer 2006 held in New York City during Fashion Week.  In addition, the channel held its Asian launch event in Singapore this week in the climatic setting of New Asia Bar atop Singapore’s tallest hotel. The Singapore event featured both broadband and live shows from international designers, including Italian luxury brand Missoni and was held in conjunction with the 18th Singapore Fashion Week (SFW05), where M2B is the broadcast sponsor.

In its initial month, HIGHFASHION7 saw impressive viewership that reflected its goal to bridge the gap between the Asian and US high fashion consumer markets by offering content relevant to viewers around the world. The site recorded nearly 100,000 unique hits, originating both in the United States and in Asia. HIGHFASHION7 is an exclusive lifestyle channel that offers licensed coverage of international fashion runway shows from some of the most well-known clothing designers in the world – Giorgio Armani, Christian Dior, Gucci, and Ralph Lauren, to name a few - as well as a sophisticated array of fashion features, which will be available on-demand 24 hours a day, seven days a week.

“We are delighted that we have already secured a strong viewer base for the channel, and expect that number will continue to grow,” said Rebecca Binny, General Manager of M2B World Inc, which launched HIGHFASHION7. “We recognized the need for a fashion channel that catered to the international community. As evidenced by our first month’s demographics, the demand for exclusive brands is continually increasing in foreign markets. HIGHFASHION7 will offer updated information, editorial and exclusive streaming content that will be highly relevant to these consumers.”

To celebrate the US-based launch of the channel, HIGHFASHION7 sponsored the Zac Posen Spring/Summer 2006 held September 15th in NYC’s Bryant Park, and secured the worldwide exclusive rights to stream the show in its site. The widely heralded show was attended by many Hollywood celebrities including Sean Combs, Claire Danes, Foxy Brown, and Ashanti. At the official Asian launch event for the channel this week, guests including international media, regional fashion designers and local celebrities were treated to an evening of elegance and glamour live on the evening’s runway by designers including Italian label Missoni who showcased its luxuriously chic Autumn/Winter collection against the glittering Singapore skyline. Adding grace and prestige to the occasion were winners of the Miss World Singapore 2005 pageant who were present as celebrity hosts.

The launch of HIGHFASHION7 in Canada and Australia is expected by early next year. HIGHFASHION7 is a channel of M2B World Inc., a subsidiary of US-based Amaru Inc.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
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The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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