M2B GAME WORLD LAUNCHES ONLINE GAMING CHANNEL TARGETING ASIA, AUSTRALIA AND NEW ZEALAND
MagicOverLoad.Com Offers Broadband Streaming, Popular Titles and Micro-Payment System To Reach Growing Overseas Gaming Markets

Singapore - October 31, 2005 – US-based Amaru Inc. (AMRU) and its subsidiary M2B Game World Pte Ltd (M2B Game World) announced today the launch of its online gaming channel, hosted on www.MagicOverLoad.com. The destination will offer users the ability to secure subscriptions to popular titles such as World of Warcraft, Helbreath and Gunbound, as well as movies, merchandise and more. Viewers will be able to access the content through an easy-to-use micro-payment system called “MOLePoints”, which uses virtual tokens to allow gamers to purchase gaming access as well as other offerings on the channel. M2B Game World holds the rights to operate the MOLePoints platform in six countries including Singapore, Indonesia, Thailand, Australia, New Zealand and China through the branding of MagicOverLoad.

With the launch of MagicOverLoad, the company is targeting a rapidly growing gaming and entertainment market. Analyst firm IDC recently reported that the online gaming market in Asia/Pacific, excluding Japan, generated $1.09 billion USD in subscription revenue in 2004, increasing by approximately 30% over 2003. In Thailand, one of the initial half-dozen countries in which MagicOverload will be available, IDC reports that gaming subscription revenues tripled in 2004, reaching $22.9 million USD. In China, another country in which MagicOverload will be available, $298 million USD in online gaming subscription was recorded in 2004 (IDC, 8/5/05). With the addition of the gaming channel, the M2B brand continues to expand its entertainment offerings, which currently include channels dedicated to Hollywood movies, fashion, lifestyle and learning.

“Online gaming is a natural extension of the M2B brand’s widening broadband entertainment business,” said Colin Binny, CEO of Amaru Inc., parent company of M2B Game World Pte. Ltd. “With MOLePoints, we offer consumers much more convenience and flexibility to use both credit and non-credit means to play these popular online games, while giving them additional options to purchase other exciting applications like movies-on-demand.”

At the time of launch, MagicOverLoad ePoints can be used to buy access tokens to play 18 online games. Also available are Chinese-themed games such as World of Qin, Fung Wan Online; as well as O2Jam, Astonia, RYL (Risk Your Life), Cronous, Game Myth, Fairyland and Laghaim. MOLePoints can be bought online using credit card, at physical locations like cybercafés and through local electronic payment gateways – for instance in Singapore through eNets - and may be used towards an array of M2B online services including broadband streaming entertainment under “Stay@Home Theatre” which offers viewers access to movies-on-demand 24/7.

MagicOverLoad will kick off in Singapore with a three month promotional campaign scheduled to include road-shows and contests beginning in November 2005. Discounted MOLePoints packages will be offered during the promotional period.  The site plans to launch in Australia and Indonesia within the next three months.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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