M2B WORLD PTE. LTD. LAUNCHES NEW MEDIA MANAGEMENT SYSTEM AND PREVIEWS ORIGINAL CONTENT-ON-DEMAND PROGRAMS
3D Soccer Animation and Hollywood Horror Series Previewed Alongside Automated Content Management System at Asia Television Forum 2005; System Offers Highly Targeted Programming Vehicle for Media Distribution, Promotions and Advertising

Singapore – December 6, 2005 - US-based Amaru Inc. (AMRU), a global leader in broadband media entertainment, and its Singapore-based subsidiary M2B World Pte Ltd (M2B World), have launched a state-of-the-art automated Content Management System (CMS) to enhance the advertising service offering to clients and provide a new revenue source for the company.

The system allows for the highly specialized programming of video, animation, streaming, and flash content to multiple destinations and was demonstrated at the Asia Television Forum (ATF 2005), a regional platform for media buyers and sellers.  As a sponsor at the event, M2B World showcased the automated CMS on plasma screens, together with programming from the wide-ranging M2B content library that includes movies, dramas, comedies, documentaries, music, fashion, lifestyle, learning, and more.

Linked by broadband networks and wireless set-top boxes to push content and scheduled advertising at physical premises, the CMS allows businesses the option of presenting targeted content on selected video displays in multiple locations; such as on different levels of a shopping mall, in various spots within a restaurant or club, or on separate elevators in the same building. In-store video panels can also carry individualized messages together with customized content to effectively reach consumers and target audiences within the premises.

“M2B World Inc. will be introducing this integrated CMS and content solution to US clients early next year,” said Rebecca Binny, General Manager of US-based Amaru subsidiary M2B World Inc. “Businesses and advertisers can then readily offer customers feature-rich content with this versatile and easy-to-use CMS designed to advance brand-building activities and widen the advertising options for customer outreach. As a frontrunner in broadband media, this integrated solution underscores M2B’s key strength in delivering content for viewing on PC’s, 3G mobile phones, PDA’s, as well as television screens. This is another method by which M2B is continuing to effectively meet the consumer shift towards on-demand and personalized media experiences whether at home or work, and now additionally on video screens in stores, restaurants, clubs, and other business or leisure outlets.”

This integrated solution, the first by a content distribution company, was demonstrated at the Asian Television Forum in Singapore last week. The demonstration included a preview of a 3-minute trailer of an original 3D soccer-themed animation co-produced by M2B World Pte. Ltd. in Singapore, The pilot of the original 3D soccer-themed animation is slated for completion in February of 2006, timed with the build-up towards the World Cup Football tournament next year. Lead characters were previewed in the trailer, which featured visual humor derived from the use of specialized 3D animation techniques. The pilot will be distributed through M2B broadband channels, as well as to television and cable audiences around the world.  In addition, M2B World Inc. will be offering an original Hollywood-produced Horror series showcased on the CMS in addition to the wide-ranging content from M2B library.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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