M2B WORLD LAUNCHES BEAUTY, WELLNESS AND LIFESTYLE BROADBAND CHANNEL
Broadband Entertainment Company Will Offer Combination of Shopping, On-Demand Videos and Editorial Content at RoyalHive.com

Singapore -  December 20, 2005 – US-based Amaru Inc. (AMRU) and its subsidiary M2B Commerce Ltd. announced today the launch of a global, on-demand broadband beauty, health, wellness and shopping channel hosted on www.RoyalHive.com. The channel will offer viewers around the world the ability to access a vast array of current lifestyle content and purchase popular beauty products at a single destination. The launch follows recent brand announcements regarding the establishment of new channels for travel, online gaming, Hollywood movies and high fashion, which cumulatively reflects the brand’s continuing commitment to offering a complete array of broadband entertainment suitable to every lifestyle.

With the commencement of RoyalHive, the M2B brand will not only access the US consumer market for beauty/fashion, but will have the ability to meet the rapidly increasing Asian demand for products and content in this category. In China alone the Hong Kong Trade Development Council announced that the growth rate of cosmetics sales has exceeded that of the overall economy over 12 out of the past 14 years. Globally, Forrester Research recently predicted that e-commerce in the health and beauty categories will grow at an annual rate of 22 percent.With products offered from leading beauty brands such as Elemental, Oliver Rich and Triple-O, RoyalHive is well-poised to meet this growing international market. In several cases, RoyalHive will be the sole destination on the web for certain products from the brands.

RoyalHive will additionally continue to expand its content library, set to include health and wellness videos that will compliment the product offerings. On-demand programming covering relaxation, yoga, fitness and skin care will be available, while an expanded roster of content will be accessible by subscription to the M2B channels, or will be complimentary with a purchase from the site. Subscribers to the M2B channels will receive 10% off of selected premium products through RoyalHive.

“RoyalHive will offer our viewers a full line of products, information and lifestyle news to meet their growing worldwide interest and demand in the beauty and wellness categories. We are committed to seeking the latest content on relevant subjects, while allowing consumers to purchase the products that their lifestyle demands,” said Colin Binny, CEO of Amaru Inc. “This channel is essential in our lineup of entertainment on-demand topics, as we continue to strive to provide the most current content and products to meet every lifestyle need.”

In its inaugural promotion, annual subscriptions to the site will be free to viewers who register on the site prior to January 31, 2006.

 
About Amaru Inc. (AMRU) and M2B
Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.
Globally, Amaru Inc and M2B are expanding through several integrated companies including:
1. M2B World Inc – leads the US market and is based in Hollywood, CA.
2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China
3. M2B Australia Pty Ltd – oversees Oceania markets
4. M2B Entertainment Inc. – oversees Canadian market
5. M2B Commerce Limited – focuses on e-commerce and e-trading
6. M2B World Travel Limited - offers e-travel services
7. M2B Game World Pte Ltd – develops online gaming platforms and content
8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market
9. Amaru Holdings – drives content syndication and distribution
M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.
 
Safe Harbor Act
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.m2bworld.com
 

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